UBER
EXPLORE
03
Voice Feedback feature empowers blind and visually impaired people to use Uber with confidence without the help from the drivers or 3rd party apps.
View Process Deck
UBER
EXPLORE
03
Voice Feedback feature empowers blind and visually impaired people to use Uber with confidence without the help from the drivers or 3rd party apps.
View Process Deck
VOICE feedback

Provide the Right Information at the Right Time in User Friendly Ways

Partnering with Uber team in Seattle, I presented a concept of a new feature for visually impaired users called Voice Feedback. This feature helps the users feels safe and equal as sighted users.

This feature is designed to serve the users in three essential stages that the users go through when using the app: before ride, during ride, and after ride. By providing the information they need at the right moment, the users could feel confident and sense of security, that they don't need to get on the other supporting apps to fulfill their needs.
Please contact Jae to hear the full story of this journey.
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INCLUSIVE DESIGN

Design for the Equity

Before this project, the only thing I was engaged when I was designing for accessibility was color contrast. For that, I don't really have to empathize deep down with people with vision problem, because the color checking system will say whether my design passed the contrast test or not.

This time, it was my first time deeply understanding the life of the BVI users and designing the system in their perspective. Together with Uber team, I found rooms for improvements. The BVI users were missing important information that connects to the feeling of safety and equity. Even though they have the right to know what was going on in their ride journey, they would not know. Design can be handy for this. And that's not a stakeholder's nor engineer's responsibilities, but I believe that is a designer's responsibility to be at the front line to design that works for everyone.
Please contact Jae to hear the full story of this journey.
INCLUSIVE DESIGN

Design for the Equity

Before this project, the only thing I was engaged when I was designing for accessibility was color contrast. For that, I don't really have to empathize deep down with people with vision problem, because the color checking system will say whether my design passed the contrast test or not.

This time, it was my first time deeply understanding the life of the BVI users and designing the system in their perspective. Together with Uber team, I found rooms for improvements. The BVI users were missing important information that connects to the feeling of safety and equity. Even though they have the right to know what was going on in their ride journey, they would not know. Design can be handy for this. And that's not a stakeholder's nor engineer's responsibilities, but I believe that is a designer's responsibility to be at the front line to design that works for everyone.
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Please contact Jae to hear his full story on this journey.
MVP

Minimal Viable Product

My team launched the MVP based on user centered design process at the end of school years to see if this could work in the market for students. This was also a great opportunity for us to see if we defined the right problem and the right targets in our research phase.

Within a week of launch, we acquired over a hundred users. We saw five users created project opportunities and over fifty users getting connected to the project opportunities through the platform. This was a prime time for our team to further obtain user feedback and iterate before we launch the beta version in the beginning of a new academic year.
Please contact Jae to hear the full story of this journey.
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