Grow UX Maturity
The moment I joined Genospace, the UX team seemed functional and promising, yet I felt we needed to do more than deliver UIs based on preplanned solutions at the end of a product cycle, in order to show the true value of UX.
To advocate the design culture, I created UX roadmap, separate from a product roadmap, to push user centered design approach. Second, I gave a talk at an all-hands meeting to make sure everyone in the company has common understanding of the functionality of design, so we all could embrace design initiatives while seeing clear values for them and everyone. Then, I discussed UX roadmap with product owners before they define a product roadmap, so we would have enough time to tackle UX problems in a given timeline. I believe that the new design culture that we are building will bring positive impacts to our users and business.